Thrive nicotine gum is a coated, chewing gum with an unexpectedly bold mint taste. As you chew, it slowly releases nicotine to help ease your physical cravings and reduce your desire to smoke. For maximum effectiveness, it is very important that you use Thrive gum properly.

Chew it once or twice, then "park it" between your cheek and gum. Wait a minute or until the taste has faded, and repeat. Chew, park, and chew. Slow down if you start feeling uncomfortable. After about 30 minutes, you will have released all the medication. Repeat with another piece of gum when you get the urge to smoke again. Most people require approximately 10 pieces per day as and when you experience cravings. Do not exceed 20 pieces per day for both 2mg & 4mg gum.